What to Put on Your Photography About Page

(Without Oversharing or Sounding Generic)

The About page is one of the most misunderstood pages on a photography website.

A lot of photographers either:

• Overshare and turn it into a personal memoir, or
• Play it safe and end up sounding exactly like everyone else

Neither option actually builds trust.

Your About page isn’t about impressing people with your story. It’s about helping the right clients feel comfortable choosing you.

Let’s talk about what your photography About page actually needs, what you can leave out, and how to write it in a way that feels natural, grounded, and honest.

This post is part of an ongoing series on building a clear, professional photography website. If you haven’t read Why Every Photographer Should Have a Website, What Pages Every Photography Website Actually Needs, What Every Photography Website Home Page Should Include, How to Talk About Pricing on Your Photography Website, How to Build a Photography Portfolio When You Feel Like You Don’t Have Enough Work, or How to Create a Photography Contact Page That Actually Converts, I recommend starting there first.

What Your About Page Is Actually For

Your About page has one main job:

To help potential clients decide if they trust you.

Not just your work—but you.

Clients don’t need your entire life story to do that. They need clarity, warmth, and reassurance that you’re someone who understands what they care about.

If someone finishes your About page and feels like they “get” you, it’s doing its job.

View my About Page for inspiration (do not copy though).

Start With Your Client, Not Yourself

One of the biggest About-page mistakes photographers make is starting with their own backstory.

Instead, start by acknowledging your client.

You might open with:

• Why your clients come to you
• What they’re usually feeling before they book
• What kind of experience they’re looking for

This immediately signals: I see you.

Once clients feel seen, they’re far more interested in learning about you.

Introduce Yourself Simply and Clearly

After that, you can introduce yourself.

This doesn’t need to be clever or dramatic. A few clear sentences is enough:

• Your name
• What you photograph
• Where you’re based

This helps ground your About page and reinforces your professionalism.

You don’t need to prove anything here. You’re simply orienting the reader.

Share Your “Why” (Without the Full Origin Story)

Your “why” matters—but it doesn’t need to be a long narrative.

Instead of explaining how you got your first camera or listing every step of your journey, focus on:

• What you care about photographing
• What draws you to this work
• Why it matters to you

Think values, not timelines.

Clients connect more with what motivates you than with how long you’ve been doing this.

Explain What It’s Like to Work With You

This is one of the most important parts of your About page—and one many photographers skip.

Clients want to know:

• How you show up on a shoot day
• How you make people feel
• What your energy is like

This helps them imagine the experience, not just the end result.

If you’re calm, reassuring, organized, playful, observant—say that. Those details build trust far more than awards or credentials.

Reassure People Who Feel Awkward in Front of the Camera

Most people don’t think they’re “good at photos.”

Your About page is a great place to gently reassure clients that:

• They don’t need to know how to pose
• They don’t need to be perfect
• You’ll guide them through the process

This immediately lowers anxiety and makes reaching out feel safer.

Include a Photo of You (Yes, Really)

People want to see who they’re hiring.

Including a photo of yourself:

• Makes your business feel human
• Builds familiarity before you ever meet
• Reinforces trust

This doesn’t need to be stiff or overly styled. It just needs to feel like you.

End With a Clear Next Step

Just like every other page on your website, your About page should guide people forward.

That might be:

• Viewing your portfolio
• Learning about your services
• Reaching out

Never assume people will know what to do next. Tell them.

What You Can Leave Out

You do not need:

• Your entire personal history
• Every fun fact about you
• Industry jargon
• A personality that isn’t yours

Your About page should feel like a conversation—not a performance.

The Bottom Line

A strong photography About page is:

• Client-centered
• Honest
• Warm
• Clear

You don’t need to overshare to be relatable, and you don’t need to sound polished to be professional.

You just need to sound like yourself—speaking directly to the people you want to work with.

What’s Next

Now that your core website pages are in place, the next step is tying everything together so your site works as a complete system, not just a collection of pages.

Next up:
How to Launch Your Photography Website (Even If It Doesn’t Feel Perfect Yet)